AI Insights · Timothy · January 2021
Top 5 Drawing & Coloring Apps in Latin America - Q4 2020 Performance
A brief analysis of the Q4 2020 performance for the top five drawing and coloring applications in Latin America, highlighting key trends in downloads and user engagement. Insights from Sensor Tower reveal the latest market dynamics in the region.
As the year 2020 came to a close, Sensor Tower provides an overview of the top drawing and coloring applications in Latin America, focusing on their performance in the fourth quarter.
X-FLOW's Happy Color®: Coloring Book saw a steady revenue trend, peaking at $336K in the last week of December. Downloads showed a decrease from 312K to 233K over the quarter, while weekly active users (WAUs) declined from 2.4M to 2.3M.
Budge Studios' Hello Kitty Nail Salon experienced a revenue increase from $114K to $153K. Its downloads peaked in late December at 272K, and WAUs rose from 1.2M to nearly 1.4M by the end of Q4.
Games Vessel's ColorPlanet® Paint by Number saw a fluctuating revenue trend, ending the quarter at $130K. Downloads started strong at 278K but dropped to 180K, with WAUs decreasing from 1.5M to 1.4M.
Oakever Games' Paint by Number: Coloring Game showed a varied revenue pattern, with a notable spike to $397K in late October. Its downloads dipped from 250K to 266K, while WAUs increased from 1.8M to 1.76M.
Excellent Coloring Pages' Coloring Games-Color By Number, despite a low starting revenue of $16K, saw a peak at $106K in mid-December. The app's downloads saw a decrease from 256K to 130K, while WAUs showed a declining trend from 370K to 233K.
For more detailed insights and data, Sensor Tower's platform offers extensive app performance analytics.
